CRMConnect: Mindbody → Klaviyo

CRMConnect: Mindbody → Klaviyo keeps your Klaviyo account continuously in sync with everything that happens in your Mindbody business: clients, appointments, classes, sales, memberships, contracts, and visits. It is a fully managed integration operated by APIANT. There is nothing to install and nothing to maintain: once your Mindbody site and your Klaviyo account are connected, the data flows on its own and your team works entirely inside Klaviyo.

What you get

• A live client profile in Klaviyo for every Mindbody client, enriched with 40+ Mindbody-specific properties: home studio, membership status, contract details, next appointment, last visit, purchase history signals, and more.
• Real-time events for bookings, cancellations, sales, memberships, and contracts, so flows can react the moment something happens at the front desk or online.
• Revenue in Klaviyo. Every Mindbody sale becomes a Placed Order event with line items, so Klaviyo attributes revenue to your campaigns and flows the same way it does for e-commerce.
• Per-location intelligence. Every property and event carries the studio's actual name, not an internal number, and every location gets its own set of segments and audiences. See Locations and multi-site brands.
• A ready-made marketing package. Lifecycle segments, per-location segments, and five starter flows are provisioned into your account on request, as drafts, for your team to adopt or adapt. See Segments, flows, and campaigns.
• Historical backfill at onboarding, so your account starts with your client base and recent sales already in place, not an empty slate.

How it works at a glance

A data point syncs from Mindbody within seconds or minutes. That data point defines an audience (a segment). The segment, or a revenue event, triggers a flow. The flow's email personalizes from the same data: the client's studio, the service they booked, the staff member, the items they purchased. One chain, end to end, with no CSV exports and no manual list building.

Documentation

• Getting started - what onboarding looks like, what you provide, and what happens on day one.
• Data reference - every profile property and event the integration writes, and what it means.
• Locations and multi-site brands - how studios are identified and named, renames, and adding locations as you grow.
• Segments, flows, and campaigns - the provisioned marketing package and how to use it.
• Sync timing and reliability - what updates instantly, what updates on a schedule, and how duplicates are prevented.
• Consent, subscriptions, and privacy - how the integration treats email and SMS consent, and what data is stored where.
• FAQ and troubleshooting - common questions and what to check first.

Resources

• Data dictionary spreadsheet (Google Sheets): every property and event at a glance.

Questions not covered here? Contact APIANT support at support@apiant.com.