CRMConnect: Mindbody → Klaviyo
Turnkey one-way integration that syncs client profiles, class bookings, appointments, visits, purchases, and membership data from Mindbody into Klaviyo for behavioral email and SMS marketing.
CRMConnect: Mindbody → Klaviyo
Turnkey one-way integration that syncs client profiles, class bookings, appointments, visits, purchases, and membership data from Mindbody into Klaviyo for behavioral email and SMS marketing.
Overview
CRMConnect for Mindbody and Klaviyo is a professionally-engineered integration that automatically synchronizes client data from Mindbody into Klaviyo's email and SMS marketing platform. Built specifically for fitness, wellness, and beauty businesses, it delivers real-time data flow with automatic duplicate detection via email matching and daily visit reconciliation.
The integration powers behavioral segmentation based on live client activity data -- visit patterns, membership status, purchase history, and class attendance. Every data point synced from Mindbody becomes available for building Klaviyo flows, segments, and campaigns, enabling win-back sequences for disengaged clients, upsell flows based on purchase behavior, and loyalty automations tied to visit frequency.
Important: Data flows one-way only, from Mindbody into Klaviyo. There is no reverse sync from Klaviyo to Mindbody.
Key Features
Client & Contact Sync
- Real-time client profile syncing (new and updated profiles)
- Automatic duplicate detection via email matching
- Multi-location support with seamless data aggregation
Activity & Attendance
- Class booking and attendance tracking
- Appointment scheduling sync (upcoming, completed, canceled)
- Visit tracking with daily reconciliation
- Behavioral segmentation based on live activity data
Financial Data
- Purchase and sales line item syncing
- Membership status tracking
- Package and session balance data
Marketing Capabilities
- SMS and email automation triggers from Mindbody activity
- Win-back flow triggers for disengaged clients
- Upsell, cross-sell, and loyalty automation support
- Behavioral segmentation for targeted campaigns
Multi-Location Support
- Connect multiple Mindbody locations to a single Klaviyo account
- Seamless data aggregation across locations
Data Types Synced
| Data Type | Direction | Details |
|---|---|---|
| Client profiles | Mindbody → Klaviyo | Real-time; new and updated profiles |
| Class bookings | Mindbody → Klaviyo | Reservations and attendance |
| Appointments | Mindbody → Klaviyo | Upcoming, completed, canceled |
| Visit records | Mindbody → Klaviyo | Daily reconciliation |
| Sales & line items | Mindbody → Klaviyo | Purchase details and amounts |
| Membership status | Mindbody → Klaviyo | Status, expiration, sessions |
| Client services | Mindbody → Klaviyo | Package balances |
Setup
- Connect -- Link your Mindbody and Klaviyo accounts in the CRMConnect dashboard. No coding required.
- Configure -- Select which data types to sync and configure preferences.
- Grow -- Build Klaviyo flows, segments, and campaigns using the synced client behavior data.
Setup typically completes in under 30 minutes.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Base | $169/mo | Core sync, first 5,000 clients |
| 5,001-10,000 clients | $49/thousand | Additional client tier |
| 10,001-25,000 clients | $30/thousand | Additional client tier |
| 25,001-50,000 clients | $26/thousand | Additional client tier |
| 50,000+ clients | $23/thousand | Additional client tier |
| Appointments Sync & Pipeline | $89/mo | Add-on module |
| Sales Sync & Pipeline | $89/mo | Add-on module |
| Additional Mindbody Location | $49/mo | Per location |
| Per-location Appointments | $25/mo | Per additional location |
| Per-location Sales | $25/mo | Per additional location |
Requirements
- Active Mindbody subscription
- Klaviyo account (all plans supported; SMS requires Klaviyo SMS to be enabled)
- Clients must have email addresses in Mindbody to sync to Klaviyo
- No coding or developer resources required
Historical Data Import
- Appointments/Classes: 7 days backward, 30 days forward (default)
- Sales: Previous month (default)
- Visits: Daily reconciliation
FAQ
Is this a two-way sync?
No. Data flows only from Mindbody into Klaviyo. There is no reverse sync from Klaviyo to Mindbody.
Do clients need email addresses to sync?
Yes. Clients must have email addresses in Mindbody to sync to Klaviyo, as Klaviyo uses email as the primary identifier.
What Klaviyo plan do I need?
All Klaviyo plans are supported for basic sync. SMS features require Klaviyo SMS to be enabled on your account.
What kind of automations can I build?
Common flows include win-back sequences for clients who haven't visited recently, post-visit thank-you emails, membership renewal reminders, upsell campaigns based on purchase history, and class attendance streaks.
How does CRMConnect compare to Zapier or Make?
CRMConnect delivers real-time sync with built-in duplicate detection, daily reconciliation, and multi-location aggregation. DIY tools require manual configuration, polling-based sync (not real-time), and ongoing maintenance. CRMConnect starts at $169/month with VIP specialist support included.