CRMConnect: Mindbody → HubSpot
Turnkey bi-directional integration that syncs client profiles, 120+ custom properties, memberships, visits, sales pipelines, and appointment data between Mindbody and HubSpot.
CRMConnect: Mindbody → HubSpot
Turnkey bi-directional integration that syncs client profiles, 120+ custom properties, memberships, visits, sales pipelines, and appointment data between Mindbody and HubSpot.
Overview
CRMConnect for Mindbody and HubSpot is a professionally-engineered integration that automatically synchronizes client data between Mindbody and HubSpot CRM. Purpose-built for fitness, wellness, and beauty businesses, it delivers real-time data flow with sophisticated deduplication, family member email grouping, and cross-regional client tracking out of the box.
The integration auto-creates over 120 custom HubSpot properties mapped to Mindbody data fields, giving your marketing and sales teams a complete, live view of every client's activity. From last visit details and upcoming bookings to membership status and purchase history, every data point is available for building HubSpot workflows, lists, and reports.
Data flows automatically from Mindbody to HubSpot. For the reverse direction, a custom "Push to Mindbody" HubSpot property triggers sync back to Mindbody, enabling lead creation and client updates from your CRM.
Key Features
Client & Contact Sync
- Two-way client profile synchronization (instant)
- 120+ custom HubSpot properties auto-created for Mindbody data
- Smart duplicate detection with intelligent matching logic
- Family member email grouping for shared email addresses
- Custom field sync from Mindbody to HubSpot
- Cross-regional client tracking with location-based tagging
Pipelines & Reporting
- Mindbody Appointment Pipeline (deals updated every 15 minutes)
- Mindbody Sales Pipeline (updated daily)
- HubSpot reporting and dashboards on Mindbody data
- Cross-location reporting capabilities
- Advertising ROI tracking
Activity & Attendance
- Last visit details (date, type, service, staff member)
- Upcoming appointment and class bookings
- Last purchase tracking
- Contract and auto-pay information
- Class pack tracking with session counts
- Appointment pack tracking
Multi-Location Support
- Connect multiple Mindbody locations to a single HubSpot account
- Location-based tagging and segmentation
- Cross-location reporting
Data Types Synced
| Data Type | Direction | Details |
|---|---|---|
| Client profiles | Mindbody ↔ HubSpot | Bi-directional; 120+ custom properties |
| Membership status | Mindbody → HubSpot | Status, expiration, remaining sessions |
| Class bookings | Mindbody → HubSpot | Reservations, attendance, cancellations |
| Appointment bookings | Mindbody → HubSpot | Pipeline deals updated every 15 min |
| Visit records | Mindbody → HubSpot | Check-ins, last visit details |
| Sales transactions | Mindbody → HubSpot | Pipeline updated daily |
| Contracts & auto-pay | Mindbody → HubSpot | Status, renewal dates |
| Client services | Mindbody → HubSpot | Package balances, session counts |
Sync Frequency
| Data | Frequency |
|---|---|
| Client profiles | Instant |
| Activities, memberships, contracts | Instant |
| Appointment Pipeline | Every 15 minutes |
| Sales Pipeline | Daily |
Setup
- Connect -- Link your Mindbody and HubSpot accounts in the CRMConnect dashboard. No developers needed.
- Configure -- Select which data types to sync. The system handles deduplication, mapping, and 120+ property creation automatically.
- Grow -- Build HubSpot workflows, lists, and reports using the synced client data.
Setup typically completes in under 30 minutes.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Base | $169/mo | Core bi-directional sync, first 5,000 clients |
| 5,001-10,000 clients | $43/thousand | Additional client tier |
| 10,001-25,000 clients | $30/thousand | Additional client tier |
| 25,001-50,000 clients | $26/thousand | Additional client tier |
| 50,000+ clients | $23/thousand | Additional client tier |
| Appointments Sync & Pipeline | $89/mo | Add-on module |
| Sales Sync & Pipeline | $89/mo | Add-on module |
| Additional Mindbody Location | $49/mo | Per location |
| Per-location Appointments | $25/mo | Per additional location |
| Per-location Sales | $25/mo | Per additional location |
Free inclusions: 5,000 clients synced; 1,000 clients per additional location.
Requirements
- Active Mindbody subscription
- HubSpot account (Free tier works for basic sync; Pro Hub required for pipelines and workflows; Enterprise Sales Hub recommended for sequence auto-enrollment)
- No coding or developer resources required
Historical Data Import
- Appointments: 7 days backward, 30 days forward (default)
- Visits/Sales: 1 month backward (default)
- Extended historical data available (subject to Mindbody API fees)
FAQ
Do clients need email addresses to sync?
Yes. Clients without email addresses in Mindbody will not sync to HubSpot, as HubSpot requires email as a unique identifier.
Which HubSpot plan do I need?
Basic client sync works with HubSpot Free. Pipelines require HubSpot Pro Hub. Workflows require Pro Hub or higher. Sequence auto-enrollment requires Enterprise Sales Hub.
How does the reverse sync (HubSpot → Mindbody) work?
Setting the custom "Push to Mindbody" property on a HubSpot contact triggers the sync. This can be activated manually or via a HubSpot workflow.
What about duplicate contacts?
CRMConnect uses intelligent matching logic to detect and merge duplicates. Family members sharing an email address are handled through a grouping mechanism.
How does CRMConnect compare to Zapier or Make?
CRMConnect includes 120+ pre-built property mappings, pipeline creation, deduplication, and family email grouping -- features that would require weeks of custom development in DIY tools. It also includes VIP support and zero ongoing maintenance.